Guru of Search

Organic, Relevant, Recurring Traffic - Pay Only For Actual Visitors

We sent your website natural, relevant, recurring traffic, and you only pay for each visitor. Save on development, design, optimization and marketing costs and only pay for actual, real, organic, traffic. Fill out our form today to find out your cost per visitor...

You Get What You Pay For, And You Only Pay For What You Get

Here at Guru of Search, we like to be transparent about our business. As you can see, we're already offering hundreds of articles for free containing in-depth SEO and SEM knowledge and "trade secrets" that other companies will charge you for. This is how we do business... read more »

Calculating the KEI for a Keyphrase

KEI - Keyword Effectiveness Index. This is a simple ratio that, while computed in different ways for different search campaigns, follows the general equation: 

• KEI = competition/ # searches.

You can use this to determine how competitive a given keyphrase will be. The lower your competition, and the higher the number of searches, the easier it will be for you to rank highly in the SERPs (Search Engine Results Pages) and attract relevant traffic for that particular keyphrase... read more »

Where to Find Keywords?

There are a number of places you can get started to find out what popular keyphrases people are searching for in your industry, that you'll be able to use to optimize search campaigns for your website. The easiest place to begin is the free Google Keyword Popularity Tool provided by Google. You'll be able to tailor your results based on location (country) and language... read more »

What is Long Tail Search?

Long tail keyword research lets you optimize your pages to target specific keyword phrases, inside what's known as the long tail of search, that make up over 94% of all searches made. These keyphrases have much less competition than the more generic, high volume search phrases. By optimizing your long tail search campaign in conjunction with Google's Keyword Popularity Tool, you can increase the traffic to your site a lot more quickly and efficiently, and at less cost... read more »

Does it Pay to Have Your Content Specialized?

First of all, we should explain what a microsite is. A microsite is just that, a mini site, or a site that is devoted to a particular, specific topic or content niche. Microsites have become mainstream in the advertising world, where large corporations will use them as portals to their main website... read more »

Can Google Access Pages That Require a Login?

Google Analytics, yes; the Googlebot that indexes your pages so users can find them when they search Google? 

No, or at least, not yet. Still, there is a way to get search engine credit for your pages while still requiring users to enter a password to access your premium content... read more »

The ADS names Google Word of Decade

The ADS selected Google (the verb, not the noun), as word of the decade. Google was up against a number of other influential words of the decade, not the least of which is blog... read more »

Stopping the PageRank Bleeding

We've all heard that external links leak PageRank. In other words, when you link to a web address outside your own website you are, from a search engines point of view, giving credit to that webpage. The more external links you have on one page, the more credit is not only being given out to those pages, but (partially in order to combat link trading) the more credit is at the same time being taken away from your page.. read more »