Guru of Search

Will Your Site Rank Higher If It's Faster?

There's been mumblings in the search engine community that Google is getting ready to release a caffeine update to its search engine algorithms that will provide a rankings benefit for sites that have faster loading pages. Is it true? Probably. Here's why.... read more »

Facebook Unlike - Finally!

There has been many somewhat disguised moves at Facebook as of late to help monetize the incredible personal information capital they've been growing through their enormous user base. While the recent change from "fan" to "like", Facebook pages (ie. business pages) are able to aggregate more followers... read more »

Moving your Website to a new Domain Name?

If you've ever had to move your website to a new domain name, you know the task can be daunting. Depending on how complex your website is - it will have to be re-created with painstaking detail on the new hosting account. And that's only the first part of the job...

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Feel Comfortable Sharing Your Data With Google?

Google is not exactly known as the ultimate keeper of your privacy. In fact, they are at the forefront of the personal information market - a market that values every piece of data linked to a person with a specific value. This value increases when data is cross-referenced and matched up with other relevant data - helping to paint a completer picture of you as a consumer. This data then helps marketers and advertisers tailor their advertising to you, increasing the chance that you will purchase one of their products or services... read more »

DoFollow Vs. NoFollow

There are several competing software applications out there that attempt to find on topic blogs that don't use nofollow tags (a nofollow tag instructs Google not to follow, and therefore give credit, to your backlink). We can collectively refer to these as dofollow blog finders. They do what they say they do - they scan the web for blogs and websites relevant to your topic that allow comments... read more »

Organic, Relevant, Recurring Traffic - Pay Only For Actual Visitors

We sent your website natural, relevant, recurring traffic, and you only pay for each visitor. Save on development, design, optimization and marketing costs and only pay for actual, real, organic, traffic. Fill out our form today to find out your cost per visitor...

You Get What You Pay For, And You Only Pay For What You Get

Here at Guru of Search, we like to be transparent about our business. As you can see, we're already offering hundreds of articles for free containing in-depth SEO and SEM knowledge and "trade secrets" that other companies will charge you for. This is how we do business... read more »

Calculating the KEI for a Keyphrase

KEI - Keyword Effectiveness Index. This is a simple ratio that, while computed in different ways for different search campaigns, follows the general equation: 

• KEI = competition/ # searches.

You can use this to determine how competitive a given keyphrase will be. The lower your competition, and the higher the number of searches, the easier it will be for you to rank highly in the SERPs (Search Engine Results Pages) and attract relevant traffic for that particular keyphrase... read more »

Where to Find Keywords?

There are a number of places you can get started to find out what popular keyphrases people are searching for in your industry, that you'll be able to use to optimize search campaigns for your website. The easiest place to begin is the free Google Keyword Popularity Tool provided by Google. You'll be able to tailor your results based on location (country) and language... read more »