Guru of Search
Welcome to the Guru of Search
What is search?
search - verb. to explore or examine in order to discover.
Why search? A recent study by Doug Hay & Sally Falkow, social media experts, show us why:
- Over 80% of all web traffic comes from search engines.
- 85% of Internet users research products and services online before they buy.
- 80% of ecommerce goes to the first three search results.
Guru of Search shows you how to get your business to the top of the search results - not only for your business name, but for all your products and services... read more »
Can I Remove NoFollow on Links?
What Is No Follow?
The nofollow attribute (rel="nofollow") of a link was introduced by Google several years ago in an effort to help combat spam. Because back links are such an integral part of organic SEO, spammers would seek out pages that contained information relevant to content they were writing (and often times completely irrelevant) and would proceed to slander guest books with a slew of spam the links... read more »
Using Paypal Shops to Drive Traffic to Your Site
How do I Sign up for Paypal Shops?
If you log into your PayPal account and browse to My Account -> Profile, you'll notice a new item, PayPal Shops. If you click on it, you'll be taken to a page titled Website Registration. On this page, PayPal advertises a service that offers to expose your website to an audience of over 150 million PayPal members... read more »
Are Website Traffic Boosting Services Legit?
Traffic Services - Bogus or for Real?
There are many services out there using so-called "publisher networks" that offer to send you x number of visitors for your dollar. They do this by displaying ads that link to your site. These could be on-page ads, pop-ups, or the currently more popular "pop-under" (a page that opens as a new tab or window)... read more »
Keywords in Domain Name
Is It Beneficial to Have Keywords In My Domain Name?
This is a long disputed question in the search marketing community, the answer of which depends not only on how different search engines treat keywords in your domain name, or URL, but also the size of your advertising budget, and other factors... read more »
How search can help you survive this recession
Worried about the impact the recession is having on your business?
No matter what industry in, you're no doubt feeling the effects of this recession. As credit tightens and loans carry more restrictive terms, the flow of money is constricting, consumers are spending less, and you are feeling the hit as your products and services don't sell like they used to. Chances are, you've had to lay off people to cut costs. Times are rough. But during these times, there is a high impact, direct method to reach your consumers. As shoppers increasingly go online and use the Internet to capitalize on deals and discounts, you can capitalize on the ever steady stream of online searches and bring online traffic to your site. How? Search of course... read more »
What is Google's alcohol policy?
Google to allow alcohol ads in its ad network
Google recently announced that it will be accepting beer and alcohol related content for its Adwords network. That means advertisers can submit ads into Google's online advertising network that contain alcohol-related content and will subsequently show up on publisher's sites. The disconnect is that Adsense publishers are not allowed to run Adsense on pages containing alcohol or beer related content... read more »
How to transfer your website and maintain your search ranking
Moving your website to a new server? Or a new domain name?
There are many reasons to decide to move a website. These range from moving to a new server because you've decided to switch hosting providers, to simply redirecting your existing files to a new domain name. Either way, when you move your website, your search engine rankings may be affected. Here's how to maintain your search ranking when moving your website to a new domain or server... read more »
Adsense ads with transparent background?
Is it possible to make the background of an Adsense ad transparent?
Yes, it's possible, but we don't recommend it as it may prove to be a violation of your Google Adsense user agreement (or TOS = Terms of Service). Instead, we'll point out several benefits to using solid colors as your Adsense background... read more »
How important is DMOZ for SEO today?
Is the DMOZ "Open Directory" still important for search?
Is the famous "Open Directory," whose links are known to be harvested by major search engines such as Google, still as important in the world of search as it once was? Or are less people using directories, and more people searching for content directly? We take a look at the evolution of DMOZ and where it stands today... read more »
Use Keywords Analyzer to find out what people are searching for, and how much competition there is for a given keyphrase. You'll see how many searches people conduct for given keywords, and will have tools to brainstorm new keywords relevant to your industry.
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