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Essentials
SEO Site Structure
Structuring Your Site For SEO
Following is a list of essential tips on how to structure your site and its pages and directories optimally for search engine optimization purposes...
Organic vs. Paid Search
What is organic search?
When you search for something in Google, the primary listings on the center left of your screen are organic search results. These cannot be bought - the only way to get higher in organic search listings (where most people that search for things click) is to write content that is searched for and build relevant inbound links to it, one of the essential steps of a successful search marketing campaign that will improve the rankings of your pages...
Advantages of Google Analytics
Why use Google Analytics?
What are the advantages of using Google Analytics? Analytics is the free successor to the previously commercial Urchin Analytics software. Google Analytics is constantly being updated and improved, and is a must-have resource for your search marketing campaign. It will show you valuable data about your visitors that you can use in combination with your Google Sitemap and other Google services...
Effective Link Building
Building inbound links
An important element of search marketing involves building as many relevant inbound links to your pages as possible. What does this mean? Having a keyphrase page, for example "search engine optimization tips," that is correctly structured and coded and has plenty of relevant content, is by itself not enough to break into the top search engine rankings unless the phrase has virtually no competition...
Finding the right keywords for your web pages
Choosing the right keywords
We show you how you can research and select keywords for your search campaign, as well as analyze your competition so you can beat them in the search results rankings. We give details on keyword research as well as keyword analysis tools...
The advantages of using Google's webmaster tools
Why use google's webmaster tools
Using Google's webmaster tools has its advantages. For one, when signed in you'll be able to see the top search queries and top clicked queries for your pages in Google's index...
Sitemaps - roadmaps for visitors and search engines
What are sitemaps?
There are two types of sitemaps - a navigational sitemap, which is intended for your website visitors and search engines, and a search engine sitemap, which is intended primarily for search engines...
SEO 101
Every page has its own identity, or keyphrase
The first thing you want to be aware of when building and structuring your website is that when search engines index pages, they look at each page as having its own identity. It's important that you only talk about related topics on one page, and start a new page once you begin a new topic. Why? Because you want each page to have its own unique identity...
How do search engines find my website?
How does a search engine "search"?
Search engines scour the website for new content all the time. The three largest search engines are Google, Yahoo, and MSN - listed in order of market share with Google owning more than half the search engine market...
Why Search?
What is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) encompasses all strategies that involve promoting a Web site in the search engine rankings. The higher your website is in the rankings, the more visitors you will receive, and the more sales you'll make. SEM includes search engine optimization (SEO), which involves optimizing the code and layout of your website to cater to search engines. In other words, if search engines understand your website, they will be more likely to index its pages. Your pages must be "indexed" by search engines before they can appear in search engine results pages (SERPs)...
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