Essentials

Apr 23 2008

What is search?

search - verb. to explore or examine in order to discover.

Why search? A recent study by Doug Hay & Sally Falkow, social media experts, show us why:

Over 80% of all web traffic comes from search engines.
85% of Internet users research products and services online before they buy.
80% of ecommerce goes to the first three search results.

Guru of Search shows you how to get your business to the top of the search results - not only for your business name, but for all your products and services... read more »

Aug 19 2008

Structuring Your Site For SEO

Following is a list of essential tips on how to structure your site and its pages and directories optimally for search engine optimization purposes... read more »

May 04 2008

What is organic search?

When you search for something in Google, the primary listings on the center left of your screen are organic search results. These cannot be bought - the only way to get higher in organic search listings (where most people that search for things click) is to write content that is searched for and build relevant inbound links to it, one of the essential steps of a successful search marketing campaign that will improve the rankings of your pages... read more »

May 04 2008

Advantages of Google Analytics

Why use Google Analytics?

What are the advantages of using Google Analytics? Analytics is the free successor to the previously commercial Urchin Analytics software. Google Analytics is constantly being updated and improved, and is a must-have resource for your search marketing campaign. It will show you valuable data about your visitors that you can use in combination with your Google Sitemap and other Google services... read more »

May 03 2008

Effective Link Building

Building inbound links

An important element of search marketing involves building as many relevant inbound links to your pages as possible. What does this mean? Having a keyphrase page, for example "search engine optimization tips," that is correctly structured and coded and has plenty of relevant content, is by itself not enough to break into the top search engine rankings unless the phrase has virtually no competition... read more »

May 01 2008

Finding the right keywords for your web pages

Choosing the right keywords

We show you how you can research and select keywords for your search campaign, as well as analyze your competition so you can beat them in the search results rankings. We give details on keyword research as well as keyword analysis tools... read more »

May 01 2008

The advantages of using Google's webmaster tools

Why use google's webmaster tools

Using Google's webmaster tools has its advantages. For one, when signed in you'll be able to see the top search queries and top clicked queries for your pages in Google's index... read more »

Apr 30 2008

Sitemaps - roadmaps for visitors and search engines

What are sitemaps?

There are two types of sitemaps - a navigational sitemap, which is intended for your website visitors and search engines, and a search engine sitemap, which is intended primarily for search engines... read more »

Apr 29 2008

SEO 101

Every page has its own identity, or keyphrase

The first thing you want to be aware of when building and structuring your website is that when search engines index pages, they look at each page as having its own identity. It's important that you only talk about related topics on one page, and start a new page once you begin a new topic. Why? Because you want each page to have its own unique identity... read more »