Domain Names

Domain names play an important part not only in search marketing, but in the branding of your business. This category examines various articles related to domain names and how you should go about selecting a good domain name.

Jul 15 2009

Protecting Your Domain Name

Why Should You Protect Your Domain Name?

Many domain name owners are unaware of how important it is to protect your domain name. What does it mean to protect a domain name? It means several things. First off, you're no doubt aware of the importance of renewing your domain name... read more »

Mar 30 2009

Keywords in Domain Name

Is It Beneficial to Have Keywords In My Domain Name?

This is a long disputed question in the search marketing community, the answer of which depends not only on how different search engines treat keywords in your domain name, or URL, but also the size of your advertising budget, and other factors... read more »

Jul 21 2008

Should I include my website name in my page title?

Should my page title include my website name?

This is a question we've gotten a lot from clients. Will the website name distract from the keywords in your page name? Will the website title deter visitors from your page or attract them? Read on to find out... read more »

Jun 10 2008

Search Friendly Domain and File Redirects

How to redirect files and domains

Why would you want to redirect domains and/ or their files? This is very important when you're changing your domain name or moving a page to another site. By using the appropriate redirects, you can inform the search engines of your move, and thereby retain the Pagerank (ranking points) those pages have earned. We show you how to do various redirects in different languages, along with their implications for search... read more »

Jun 07 2008

What is the difference between parking, redirect, and addon domains?

Should I park, redirect, or use add-on domains?

This question is important as the handling of your domain can significantly influence how it is seen by search engines. Carefully read over our description of the advantage and disadvantages of each approach... read more »

Jun 03 2008

Domain Name With or Without Hyphens?

Hyphens or no Hyphens in My Domain Name?

Hyphens or no hyphens in your domain name? Technically hyphens are recognized as a separator (or space), so they should be used in instances where search engines may not correctly discriminate your keywords. But do they carry an additional advantage over non-hyphenated domain names when it comes to search? ... read more »