Many domain name owners are unaware of how important it is to protect your domain name. What does it mean to protect a domain name? It means several things. First off, you're no doubt aware of the importance of renewing your domain name... read more »
This is a long disputed question in the search marketing community, the answer of which depends not only on how different search engines treat keywords in your domain name, or URL, but also the size of your advertising budget, and other factors... read more »
This is a question we've gotten a lot from clients. Will the website name distract from the keywords in your page name? Will the website title deter visitors from your page or attract them? Read on to find out... read more »
Why would you want to redirect domains and/ or their files? This is very important when you're changing your domain name or moving a page to another site. By using the appropriate redirects, you can inform the search engines of your move, and thereby retain the Pagerank (ranking points) those pages have earned. We show you how to do various redirects in different languages, along with their implications for search... read more »
This question is important as the handling of your domain can significantly influence how it is seen by search engines. Carefully read over our description of the advantage and disadvantages of each approach... read more »
Hyphens or no hyphens in your domain name? Technically hyphens are recognized as a separator (or space), so they should be used in instances where search engines may not correctly discriminate your keywords. But do they carry an additional advantage over non-hyphenated domain names when it comes to search? ... read more »
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