Keywords

Calculating the KEI for a Keyphrase

KEI - Keyword Effectiveness Index. This is a simple ratio that, while computed in different ways for different search campaigns, follows the general equation: 

• KEI = competition/ # searches.

You can use this to determine how competitive a given keyphrase will be. The lower your competition, and the higher the number of searches, the easier it will be for you to rank highly in the SERPs (Search Engine Results Pages) and attract relevant traffic for that particular keyphrase... read more »

Where to Find Keywords?

There are a number of places you can get started to find out what popular keyphrases people are searching for in your industry, that you'll be able to use to optimize search campaigns for your website. The easiest place to begin is the free Google Keyword Popularity Tool provided by Google. You'll be able to tailor your results based on location (country) and language... read more »

What is Long Tail Search?

Long tail keyword research lets you optimize your pages to target specific keyword phrases, inside what's known as the long tail of search, that make up over 94% of all searches made. These keyphrases have much less competition than the more generic, high volume search phrases. By optimizing your long tail search campaign in conjunction with Google's Keyword Popularity Tool, you can increase the traffic to your site a lot more quickly and efficiently, and at less cost... read more »

Is It Beneficial to Have Keywords In My Domain Name?

This is a long disputed question in the search marketing community, the answer of which depends not only on how different search engines treat keywords in your domain name, or URL, but also the size of your advertising budget, and other factors... read more »

Choosing the right keywords

We show you how you can research and select keywords for your search campaign, as well as analyze your competition so you can beat them in the search results rankings.  We give details on keyword research as well as keyword analysis tools... read more »