Organic Search
How to transfer your website and maintain your search ranking
Moving your website to a new server? Or a new domain name?
There are many reasons to decide to move a website. These range from moving to a new server because you've decided to switch hosting providers, to simply redirecting your existing files to a new domain name. Either way, when you move your website, your search engine rankings may be affected. Here's how to maintain your search ranking when moving your website to a new domain or server... read more »
SEO Site Structure
Structuring Your Site For SEO
Following is a list of essential tips on how to structure your site and its pages and directories optimally for search engine optimization purposes... read more »
How accurate are search results?
Are the best companies in the top search results pages?
A study conducted by Jupiter Research and sponsored by iProspect reveals that over a third of searchers believe they are finding the top companies in their industry on the first page of search results. But if you think about how closely search results correlate to choosing the right keyphrases and optimizing on these, you'll know that just about any company, with the right amount of time and effort, can get themselves a decent ranking for a given keyphrase... read more »
Organic vs. Paid Search
What is organic search?
When you search for something in Google, the primary listings on the center left of your screen are organic search results. These cannot be bought - the only way to get higher in organic search listings (where most people that search for things click) is to write content that is searched for and build relevant inbound links to it, one of the essential steps of a successful search marketing campaign that will improve the rankings of your pages... read more »
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