Organic Search

Looking to Expand Your Presence on the Web?

Guru of Search, a subsidiary of Contract Web Development, Inc. (CWDNow.com), has been optimizing websites and conducting search campaigns for clients since 2007. We focus on organic search methods that drive natural traffic to your website through the top search engines, including Google, Yahoo, and MSN... read more »

You Get What You Pay For, And You Only Pay For What You Get

Here at Guru of Search, we like to be transparent about our business. As you can see, we're already offering hundreds of articles for free containing in-depth SEO and SEM knowledge and "trade secrets" that other companies will charge you for. This is how we do business... read more »

Calculating the KEI for a Keyphrase

KEI - Keyword Effectiveness Index. This is a simple ratio that, while computed in different ways for different search campaigns, follows the general equation: 

• KEI = competition/ # searches.

You can use this to determine how competitive a given keyphrase will be. The lower your competition, and the higher the number of searches, the easier it will be for you to rank highly in the SERPs (Search Engine Results Pages) and attract relevant traffic for that particular keyphrase... read more »

What is Long Tail Search?

Long tail keyword research lets you optimize your pages to target specific keyword phrases, inside what's known as the long tail of search, that make up over 94% of all searches made. These keyphrases have much less competition than the more generic, high volume search phrases. By optimizing your long tail search campaign in conjunction with Google's Keyword Popularity Tool, you can increase the traffic to your site a lot more quickly and efficiently, and at less cost... read more »

Does it Pay to Have Your Content Specialized?

First of all, we should explain what a microsite is. A microsite is just that, a mini site, or a site that is devoted to a particular, specific topic or content niche. Microsites have become mainstream in the advertising world, where large corporations will use them as portals to their main website... read more »

What Is No Follow?

The nofollow attribute (rel="nofollow") of a link was introduced by Google several years ago in an effort to help combat spam. Because back links are such an integral part of organic SEO, spammers would seek out pages that contained information relevant to content they were writing (and often times completely irrelevant) and would proceed to slander guest books with a slew of spam the links... read more »

Moving your website to a new server? Or a new domain name?

There are many reasons to decide to move a website. These range from moving to a new server because you've decided to switch hosting providers, to simply redirecting your existing files to a new domain name. Either way, when you move your website, your search engine rankings may be affected.  Here's how to maintain your search ranking when moving your website to a new domain or server... read more »

Structuring Your Site For SEO

Following is a list of essential tips on how to structure your site and its pages and directories optimally for search engine optimization purposes... read more »

Are the best companies in the top search results pages?

A study conducted by Jupiter Research and sponsored by iProspect reveals that over a third of searchers believe they are finding the top companies in their industry on the first page of search results.  But if you think about how closely search results correlate to choosing the right keyphrases and optimizing on these, you'll know that just about any company, with the right amount of time and effort, can get themselves a decent ranking for a given keyphrase... read more »

What is organic search?

When you search for something in Google, the primary listings on the center left of your screen are organic search results.  These cannot be bought - the only way to get higher in organic search listings (where most people that search for things click) is to write content that is searched for and build relevant inbound links to it, one of the essential steps of a successful search marketing campaign that will improve the rankings of your pages... read more »