 Newsletter sign-up (we value your privacy, unsubscribe at any time):
|
|
SEM
Services
Looking to Expand Your Presence on the Web?
Guru of Search, a subsidiary of Contract Web Development, Inc. (CWDNow.com), has been optimizing websites and conducting search campaigns for clients since 2007. We focus on organic search methods that drive natural traffic to your website through the top search engines, including Google, Yahoo, and MSN...
How important is DMOZ for SEO today?
Is the DMOZ "Open Directory" still important for search?
Is the famous "Open Directory," whose links are known to be harvested by major search engines such as Google, still as important in the world of search as it once was? Or are less people using directories, and more people searching for content directly? We take a look at the evolution of DMOZ and where it stands today...
Building One Way Links
What is a one-way link?
A one-way link is a link from an external site to your site, with no return link from your site. Why do search engines place more weight on one-way links than they do on two-way links? In part to combat link trading, or link swapping, which involves exchanging links simply for the purpose of increasing your search engine ranking. A one-way link is usually legitimate, but if a site links back to you, there's no guarantee you weren't involved in making that link happen...
Effective Link Building
Building inbound links
An important element of search marketing involves building as many relevant inbound links to your pages as possible. What does this mean? Having a keyphrase page, for example "search engine optimization tips," that is correctly structured and coded and has plenty of relevant content, is by itself not enough to break into the top search engine rankings unless the phrase has virtually no competition...
Why Search?
What is Search Engine Marketing (SEM)?
Search Engine Marketing (SEM) encompasses all strategies that involve promoting a Web site in the search engine rankings. The higher your website is in the rankings, the more visitors you will receive, and the more sales you'll make. SEM includes search engine optimization (SEO), which involves optimizing the code and layout of your website to cater to search engines. In other words, if search engines understand your website, they will be more likely to index its pages. Your pages must be "indexed" by search engines before they can appear in search engine results pages (SERPs)...
1 week 2 days ago
1 week 5 days ago
25 weeks 4 days ago
46 weeks 4 days ago
1 year 8 weeks ago