Link Building

Building links to your pages is an important step in search marketing - if done effectively, it will increase the rankings of your pages.

Mar 25 2010

DoFollow Blog Finder

DoFollow Vs. NoFollow

There are several competing software applications out there that attempt to find on topic blogs that don't use nofollow tags (a nofollow tag instructs Google not to follow, and therefore give credit, to your backlink). We can collectively refer to these as dofollow blog finders. They do what they say they do - they scan the web for blogs and websites relevant to your topic that allow comments... read more »

Jan 05 2010

External Links and SEO

Stopping the PageRank Bleeding

We've all heard that external links leak PageRank. In other words, when you link to a web address outside your own website you are, from a search engines point of view, giving credit to that webpage. The more external links you have on one page, the more credit is not only being given out to those pages, but (partially in order to combat link trading) the more credit is at the same time being taken away from your page.. read more »

Aug 05 2009

Misuse of rel="nofollow" Tags

rel="nofollow" tags were initially introduced by Google to help prevent comment spam. In other words, to prevent spammers from bombarding your site with links to their in the hope of gaining link popularity and Page Rank points. The problem is that many developers are using nofollow to "hoard PR" (hoard PageRank), which may hurt them in the long run... read more »

May 08 2008

Building One Way Links

What is a one-way link?

A one-way link is a link from an external site to your site, with no return link from your site. Why do search engines place more weight on one-way links than they do on two-way links? In part to combat link trading, or link swapping, which involves exchanging links simply for the purpose of increasing your search engine ranking. A one-way link is usually legitimate, but if a site links back to you, there's no guarantee you weren't involved in making that link happen... read more »

May 02 2008

Effective Link Building

Building inbound links

An important element of search marketing involves building as many relevant inbound links to your pages as possible. What does this mean? Having a keyphrase page, for example "search engine optimization tips," that is correctly structured and coded and has plenty of relevant content, is by itself not enough to break into the top search engine rankings unless the phrase has virtually no competition... read more »