Site Structure

The structure of your website is very important in determining how search engines will recognize and index your content.

Jan 28 2010

Do Microsites Benefit More from SEO?

Does it Pay to Have Your Content Specialized?

First of all, we should explain what a microsite is. A microsite is just that, a mini site, or a site that is devoted to a particular, specific topic or content niche. Microsites have become mainstream in the advertising world, where large corporations will use them as portals to their main website...

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Jan 05 2010

External Links and SEO

Stopping the PageRank Bleeding

We've all heard that external links leak PageRank. In other words, when you link to a web address outside your own website you are, from a search engines point of view, giving credit to that webpage. The more external links you have on one page, the more credit is not only being given out to those pages, but (partially in order to combat link trading) the more credit is at the same time being taken away from your page..

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Oct 31 2009

Subdirectory vs Subdomain for SEO?

Should I Host my Forum in a Subdomain or Subdirectory?

The same question can be asked of a blog, directory, support, or any kind of affiliated site that has a relation to your main website. When it comes to a search engine's treatment of your content, do SEO's (Search Engine Optimizers in this case) prefer to put a related website such as a blog or forum in a subdirectory (example.com/subdirectory), or in a subdomain (example.com/subdomain)? ...

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