Services

Looking to Expand Your Presence on the Web?

Guru of Search, a subsidiary of Contract Web Development, Inc. (CWDNow.com), has been optimizing websites and conducting search campaigns for clients since 2007. We focus on organic search methods that drive natural traffic to your website through the top search engines, including Google, Yahoo, and MSN.

What to Look for in an SEO Firm

When hiring an SEO firm, you should have a clear understanding of your objectives. In most cases, your primary objective should be driving targeted, relevant visitors to your website. By targeted and relevant we mean visitors that are looking for and interested in your products and services, and are likely to result in a sale. How to find these visitors? The majority of relevant search traffic comes from the natural search results column (ie. the one in the middle when conducting a search in, for example, Google). The top and side columns are reserved for paid search results via campaigns such as Google's Adwords, which enables advertisers to bid for placement along side the natural search results as well as within individual websites. We encourage you to read our free 10 step guide to understanding search to help you become more familiar with search terminology and the world of search in general.

The Value of Visitors

Once you have a firm understanding of the world of search, we feel confident you'll come to two primary conclusions:

1. It doesn't help to rank highly for a keyword phrase if no one is searching for those keywords (because it won't drive any traffic to your website)
2. It does help to rank highly for your company or website name - so that when people search for you, say, after looking at your business card, they have a better chance of finding you and not a similarly named business or competitor

That's it in a nutshell. We do the rest. We analyze your traffic and provide you with regular detailed reports as to what visitors are doing on your website. We optimize your website and conduct a search marketing campaign on your behalf to drive more searches in your industry to your website - so you can be considered the authoritative source on the subject. What does that mean? More market share for you, and a direct measurable impact on your bottom line.

Search Marketing Services

Our search marketing services are offered in three tiers, based on the size of your business and your budget. The goal of every campaign is to:

1. Increase the visibility of your website on the Internet and in your industry. 
2. Increase the number of unique visitors to your website; in particular the number of targeted and relevant visitors that will directly influence your bottom line.
3. Help you place first in the search engine results for your business or website name.

Level 1 Campaign ($1,500/ month)

In our Level 1 campaign, we:

• Optimize your website and content so search engines can effectively index and recognize it.
• Research your industry and perform keyword analysis and competitor evaluation campaigns to find out what people in your industry are searching for.
• Publish new content on your website based on our keyword analysis that is targeted to searches conducted in your industry.
• Maintain a regular conduit of communication between your website and the major search engines.
• Follow the effectiveness of our campaign efforts using analytics software and tools, the reports of which we share with you so you can follow along and see, on a month-to-month basis, the fruits of our efforts.
• You have access to us for in-depth consulting for 2 hours per month.
• You can expect traffic to your website to increase at least 25% annually.

Level 2 Campaign ($2,500/ month)

Our Level 2 campaign includes all of the above, plus:

• You have access to us for in-depth consulting for 5 hours per month.
• You can expect traffic to your website to increase at least 50% annually.

Level 3 Campaign ($5,000/ month)

Our Level 3 campaign includes all of the above, plus:

• You have access to us for in-depth consulting for 10 hours per month.
• You can expect traffic to your website to increase at least 100% annually.

Pay Per Visitor

For those that simply want quality traffic, and don't want to pay extra for website optimizations, you may be interested in our pay per visitor service offering. Visit our pay per visitor information page to learn more.

Sign Up Today

To sign up for our search marketing service, please visit our service request form.