Search Engines

Sep 03 2008

Will your website be penalized for duplicate content?

Will search engines penalize you for duplicate content?

First of all, for those that are just getting their feet wet, what is duplicate content? Duplicate content is just that - text that is the same, word for word, on different pages; mostly found on different websites as well (it wouldn't make much sense to duplicate your own pages). We differentiate between external (content on external websites) and internal (content within the same website) duplicate content...  read more »

May 16 2008

How accurate are search results?

Are the best companies in the top search results pages?

A study conducted by Jupiter Research and sponsored by iProspect reveals that over a third of searchers believe they are finding the top companies in their industry on the first page of search results.  But if you think about how closely search results correlate to choosing the right keyphrases and optimizing on these, you'll know that just about any company, with the right amount of time and effort, can get themselves a decent ranking for a given keyphrase...  read more »

Apr 29 2008

How do search engines find my website?

How does a search engine "search"?

Search engines scour the website for new content all the time.  The three largest search engines are Google, Yahoo, and MSN - listed in order of market share with Google owning more than half the search engine market...  read more »