User Experience

Will Your Site Rank Higher If It's Faster?

There's been mumblings in the search engine community that Google is getting ready to release a caffeine update to its search engine algorithms that will provide a rankings benefit for sites that have faster loading pages. Is it true? Probably. Here's why.... read more »

Redirecting Your Subdomain Folder to Your Subdomain

We show you how to redirect folders to your subdomain, as well as how to redirect your subdomain folder to your subdomain, so users don't inadvertently access the subdomain folder instead of the subdomain. Clear as mud? ;)

From an SEO standpoint, we'll also show you how to prevent search engines from indexing your subdomain folder... read more »

Same website, new website, or sub-domain?

One of the questions important to anyone that is creating a website, including those that already own and run a well established website, is:  Is it better to create a new website for new content or is there an advantage to publishing the new content within an existing website?  ... read more »

What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) encompasses all strategies that involve promoting a Web site in the search engine rankings.  The higher your website is in the rankings, the more visitors you will receive, and the more sales you'll make.  SEM includes search engine optimization (SEO), which involves optimizing the code and layout of your website to cater to search engines.  In other words, if search engines understand your website, they will be more likely to index its pages.  Your pages must be "indexed" by search engines before they can appear in search engine results pages (SERPs)... read more »