User Experience

May 22 2008

When to build a new website?

Same website, new website, or sub-domain?

One of the questions important to anyone that is creating a website, including those that already own and run a well established website, is:  Is it better to create a new website for new content or is there an advantage to publishing the new content within an existing website?  ...  read more »

Apr 28 2008

Why Search?

What is Search Engine Marketing (SEM)?

Search Engine Marketing (SEM) encompasses all strategies that involve promoting a Web site in the search engine rankings.  The higher your website is in the rankings, the more visitors you will receive, and the more sales you'll make.  SEM includes search engine optimization (SEO), which involves optimizing the code and layout of your website to cater to search engines.  In other words, if search engines understand your website, they will be more likely to index its pages.  Your pages must be "indexed" by search engines before they can appear in search engine results pages (SERPs)...  read more »